Coke with coffee drink in stores in the United States in January to broaden its beverage lineup. Are you going to try it?
“Coca-Cola (KO) With Coffee” will combine regular Coke with Brazilian coffee. Three different flavors— Dark Blend, Vanilla and Caramel —will be offered in 12-ounce. cans, and the drink contains 69 milligrams of caffeine per can. A 12-ounce can of regular Coke has 34 milligrams of caffeine; Diet Coke has 46 milligrams.
Coke said consumer taste are changing. Coke explained that “more open to trying new category-crossing drinks.” Sparkling juices or juice-tea blends for example. They did release a similar product before but it flopped and they stopped selling after 2 years. Consumers weren’t ready for the pairing they said. Maybe we are now? Only time will tell.